Try again. Frunks were around before Tesla...as far back as the 1960s. This is just an evolutionary iteration of modern cars, which are design to absorb crash energy in a crash by crumpling. And even Tesla admits that its higher rates are almost entirely due to the frunk providing a larger crumple zone.

Also, Tesla is known to misrepresent in it's PR releases. See https://www.cnbc.com/2017/07/06/insurance-institute-for-high..., in which the IIHS notes that Tesla only received an "acceptable" for the type of crash that actually results in the most fatalities.

Using the battery pack enclosure as a structural member instead of bolting batteries on to the same old frame or body was an innovation.

Volkswagen Beetle is a classic with a frunk.

It just has an acceptable in the IIHS small overlap crash test