Not dissing Munro & Associates, they seem highly competent - but i was amused that they literally have the conjoined triangle of success as their logo.

Why would you hire a bunch of critics? “Experts” are stuck in the past. It’s hard to find experts willing or able to let go of their baggage and apply their expertise to a current situation.

If you're trying to diagnose and fix problems, aren't critics exactly the kinds of people you want to to hire? Having a bunch of uncritical yes-men won't help you improve. When I watched the Munroe video, there's only one or two of their criticisms that I think a reasonable person would disagree with. Janky weatherstripping and doors that rub against the body of the car are bad regardless of any personal baggage.

I'm pretty sure SpaceX hired the old experts that are stuck in the past.

There's nothing stopping you from iterating after the experts gave you a perfect start.