When you remove barriers surprising things happen. Being able to stream practically any genre of music with no added cost (ala spotify), watch all kinds of television through the same immediate interface (ala netflix), get decent guides into all kinds of hobbies (ala reddit) - people suddenly start branching out, because why not.

The risks are removed and the options are clearly laid bare. I feel deeply that we should look to this for how to build societal infrastructure - tax, legal, health, finance - not just entertainment.