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Re:Ask HN: Does SEO still work in 2018? by user5994461 on Tuesday April 17, 2018 @01:48PM (#16860602)
It doesn't work where the results are already cornered by high reputation sites or loads of junk.

High reputation sites: travel, hotels, the popular marketplaces.

Junk: drugs, mattresses, pills to grow your hair back, cooking recipes, SEO.

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