Lessons on product and marketing from the growth of Domino’s Pizza

Re:Lessons on product and marketing from the growth of Domin... by prokes on Tuesday April 17, 2018 @12:17PM (#16859701)

"Chefs tested over ten types of crusts, fifteen types of sauces, and dozens of cheese. They mixed and matched different combinations to understand what flavors worked best together. In the end, they ended up with a completely new crust, sauce, and cheese recipes. The entire pizza was new."

Not to undermine the turnaround but they had terrible pizza for 40 years. I guess I'm just surprised they survived this long when the above could have been done in a long weekend. Perhaps the hard part was just deciding to do it and rolling it out, as the product was so well known.

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Re:Lessons on product and marketing from the growth of Domin... by forapurpose on Tuesday April 17, 2018 @05:09PM (#16862349)

> the above could have been done in a long weekend

I would guess that retooling the machines, processes, training, and supply chain for over ten thousand locations worldwide, without disrupting operations and losing customers or reputation, took more than a weekend. Even planning it might take a little time.

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Re:Lessons on product and marketing from the growth of Domin... by dusing on Tuesday April 17, 2018 @12:51PM (#16860048)

The surprising part to me is that the new recipes were designed by the old chefs. At least the video gives that impression. Impressive to have individuals pivot that well after 20+ years on the job.

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Re:Lessons on product and marketing from the growth of Domin... by slededit on Tuesday April 17, 2018 @08:15PM (#16863541)

It was a long slow frog boiling session as each ingredient was "cost optimized". Each iteration was only marginally worse but it added up over time.

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