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A comment on Ask HN: Does SEO still work in 2018?. Parent comment

Re:Ask HN: Does SEO still work in 2018? by siruncledrew on Tuesday April 17, 2018 @12:13PM (#16859664)
Yes, content should be much more closely paired with SEO. Googlebot's algorithms change a lot[0], so there is always going to be a lagging trend trying to keep up with it, which is why good SEO should be an iterative process. You get what you pay for (or for the effort you put in) with SEO.

[0]: https://moz.com/google-algorithm-change

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