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A comment on Ask HN: Does SEO still work in 2018?. Parent comment

Re:Ask HN: Does SEO still work in 2018? by discussedbefore on Tuesday April 17, 2018 @12:05PM (#16859580)
The basic option for local lead gen is encouraging happy customers to leave glowing Google reviews.

After that comes paying for AdWords to get those reviews in front of more eyeballs.

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