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Re:The Boring Company raises $112M from Musk, early employees by jacobush on Tuesday April 17, 2018 @02:27AM (#16856007)
Keeping them unfashionable
Re:The Boring Company raises $112M from Musk, early employees by sitepodmatt on Tuesday April 17, 2018 @03:42AM (#16856320)
The problem is usually the smug owners.

https://www.youtube.com/watch?v=WFn1WEaYY3A https://www.youtube.com/watch?v=TIjnmVkzOM4

And Telsa, whilst more innovate than a Prius seems to have created latest generation of smugness (at least it seems that way on Twitter and their new model 3).

Re:The Boring Company raises $112M from Musk, early employees by michaelt on Tuesday April 17, 2018 @04:53AM (#16856600)
If a reputation for asshole owners was a problem, how would BMW still be in business?
Re:The Boring Company raises $112M from Musk, early employees by jacobush on Tuesday April 17, 2018 @06:49AM (#16857126)
Rich, cocky assholes. Not smug weenie assholes. People defer to the former.