When someone pipes up saying how terrible it is that one company is tracking people on 12% of the top websites in the world, I think it's directly relevant to point out that another one is tracking people on 75% of that same group of sites. The tracking is either an issue or it isn't, regardless of who is doing it. If it isn't, then this is a pointless discussion, and if it is, then clearly this particular discussion should primarily be about Google.

Regardless, it is a moot point because third party tracking is here to stay, even under GDPR - you'll just have another message box to dismiss when browsing. My favorite so far is this one - http://prntscr.com/j67usw . I offered a few ways to slow down that tracking above, but the only true way to not be tracked is to not use the Internet, because none of this even broaches the subject of what data ISPs collect about your behavior.

I can appreciate that argument, and I agree with you, but I don't think that's the argument you made in your original comment. It's a good one, though.