I don't think _anyone_ is addicted to sriracha in the same way people are addicted to their personal devices. Downplaying this problem is the last thing that should be done.
Addiction is a brain disorder characterized by compulsive engagement in rewarding stimuli despite adverse consequences.[8] Despite the involvement of a number of psychosocial factors, a biological process – one which is induced by repeated exposure to an addictive stimulus – is the core pathology that drives the development and maintenance of an addiction.[1][9] The two properties that characterize all addictive stimuli are that they are reinforcing (i.e., they increase the likelihood that a person will seek repeated exposure to them) and intrinsically rewarding (i.e., they are perceived as being inherently positive, desirable, and pleasurable).
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And now go and google Sriracha addiction
I have no doubt that some people are addicted to their phones...but just as some people are addicted to Siracha sauce
The media needs to chill the fuck out and move on to the next hype cycle...or better (but unrealistic): stop the hype around anything and just go back to reporting actual news