Do you mean the Gruen transfer? It’s just a show about advertising in general, not the Gruen transfer effect itself.

You are correct that TV programmed isn't so much specifically about the effect as such but about the whole way advertising, marketing and the like is pervasive in aiming to convince people to do things that they might not do otherwise.

The show is now called "Gruen", they dropped "transfer" for some reason.

At first I thought this HN post was publicising the TV show since a new season starts early May. Perhaps the OP is a fan of the show. It's a bit random linking to a short Wikipedia article on the Gruen Transfer? A page that happens to mention the TV show twice.

As for shopping mall design, I suppose we're not far off from pop-up holographic personalised intrusive social tracking considerations. Apparently some restaurants at least are designing their interiors to be phone-camera friendly, but also... you get the picture.

One of the only aussie shows I actually watch!