> about the same price as competitors

Um, no? The competitors have had to drop their prices very substantially in recent years, due to competition from SpaceX. Yet they're still somewhere between 50%-300% more expensive. That's far from "about the same price".

I suggest taking a look at launch prices for a single satellite in an Ariane 5 dual launch, which is cheaper than any non-reused launches SpaceX offers.

A whole Ariane5 launch costs between $165M and $220M. Divide that by two satellites and it's still more expensive, per satellite, than a Falcon 9 (at $63M) -- and the satellites can't be nearly as heavy. There are instances of the lower berth being sold for as little as $60M, but that is for fairly modest satellites (relative to what an F9 can carry), and is only possible because it's being heavily subsidized by the upper berth. There's no comparison.

The cost od the lower bay on an Ariane 5 is 60 million USD.

The cost of a launch on Falcon 9 is 62 million USD.

That's not 20 million less, that's 2 million more — ofc, finding a second satellite to launch with is with Ariane more time consuming, so you'll not be as agile.

And if SpaceX cuts the cost of a non-reusable launch (previously 62mm) by 50mm, to 12mm, that'd be a breakthrough. If you meant to say that they cut the cost of reusable launches (previously 30mm) by 500mm (aka paying people for launching), then lol.

If you launched with a second satellite on the Falcon 9, wouldn't it only be 30 million? Seems weird to compare launching multiple payloads with launching one.

SpaceX has launched a pair of comsats twice, it was organized by Boeing. However, Boeing hasn't succeeded in selling any more of these pairs. Arianespace has had a lot more success in convincing customers to fit into the upper berth/lower berth size/mass limits.

It is a bit disingenuous to neglect to mention that a5'd lower bay payload is half the size of a f9 payload.

The PRICE of the lower bay on Ariane 5 is around $60mm, because of SpaceX. That's not a signal that Arianespace is doing great competing with SpaceX, it's a sign that Arianespace had to lower their price to compete.

On the other hand, SpaceX's launch delays have historically cost companies quite a bit due to not having their satellites available when they'd promised their paying customers they would.