There are 3 reasons to send people to prison: retribution (punishment), rehabilitation and removal (from society so they can’t commit any more crimes).

Now, should retribution be infinite? Is rehabilitation impossible? Should a criminal be permanently removed from society?

We generally answer no to these questions except in rare situations that are front-page news and enter popular vocabulary. That’s why Google is in the wrong here.

And they know it too - the only reason they want to do it is a few more ad clicks.