It should be noted that apart from alcohol aspects, Swedish road safety thinking systematically treats the human behavior as something that can not be changed with training, propaganda etc. The only thing that works is to change the environment to fit the human, and to make the human behave safely.
Car is often seen as status symbol due to Soviet baggage. This leads to disregard of some traffic laws that are about "lesser status" pedestrians, e.g. speed limits, sidewalks parking, etc. The trend is slowly changing though with traffic calming measures becoming more common. This leads to a good number of accidents with drivers who can't ignore laws of physics as easily as traffic laws[1][2] though.
[1] https://www.facebook.com/comfycity.lviv/videos/vb.6665275535... (sorry for FB videos)
[2] https://www.facebook.com/comfycity.lviv/videos/vb.6665275535...