As an outsider to the business entirely, I couldn't help but become frustrated the other day with the lack of targeted marketing on Sling TV. I must have watched an ad for Colo Guard 15 times - As a 36 year old, spending that much time watching an ad for people only 50+ it just seemed like a waste of their money and my time. While I'm sure they get some 'discount' for simply throwing the ads out there, if the had a way to more specifically target audiences/demographics, I feel like they could charge more for their ads.

That being said - maybe it should be an opt-in...that is to say, users provide the information they want to be targeted as. AKA, maybe I feel ok putting my race, my age, my location - and maybe another user doesn't - and that's fine.

I think most people's problems with ads are, more than likely, the 'deceptive' ways that corporations go about obtaining our personal information.