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Re:How to Decide What to Build by openfuture on Friday April 13, 2018 @06:37AM (#16828641)
I often use the exact same example you gave to explain this to people (especially the one about the shovels) so I have a third thing you are missing:

Fashion

Although they can be called scammers and fraudsters when they are tech companies that can't deliver there are other sectors where utility isn't as apparent (literal fashion, art) and then sometimes well established players that are a little bit of each (middlemen, shovel salesmen..) start to capitalize on this angle, maybe Apple is the archetypical example?

Edited for clarity.

Re:How to Decide What to Build by sharemywin on Friday April 13, 2018 @10:49AM (#16830474)
They still sell shovels. but some times the dirt aka problem is projecting being cool, hip etc.
Re:How to Decide What to Build by pryelluw on Friday April 13, 2018 @07:13AM (#16828866)
Could you expand some more?
Re:How to Decide What to Build by smaddox on Friday April 13, 2018 @10:44AM (#16830423)
I assume he is talking about "selling entry" into a fashionable group, e.g. Apple product owner. Apple has a significant markup on their products, because they're fashionable. Neither the markup nor the fact that the products are fashionable is an accident.