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Re:Tech Startup Slice Helps Local Pizzerias Get Online by et-al on Thursday April 12, 2018 @08:05PM (#16826042)
The exact same thing happened with Indian restaurants in New York:

> "We give our restaurants Indian names," the Bangladeshi manager of another Indian restaurant said, "because people in America know about India, and maybe they wouldn't come if we said we were from Bangladesh."

https://www.nytimes.com/2000/04/07/nyregion/the-star-of-bang...

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