I can't believe anyone writing wouldn't immediately think "Anyone involved is doing to read that as 'Your loved ones are dead'" and change it. Throwing your customer under the bus (_even_ if they are 100% at fault), then ending with a statement like that, is tasteless.

I can't see why they couldn't say something like "We are proud of this record, but continue to strive to improve and save even more families from this pain" -- still supports the product (which I'm not is the right path to take, but it's clearly the path they _are_ taking), but acknowledges the grief and avoids so directly/crassly comparing to it others' happiness.