For example, if I have the choice to learn the same information via a video or book, I'd opt for the book because I know I can read a lot quicker than the person in the video is going to speak. This helps me to stay focused. On the other hand, if I can speed the video up to 4 or 5 times its normal rate, I would opt for that over the printed page because I can listen faster than I can read. For me, it isn't the format as much as the speed at which I can complete my learning that is important.
I've never even though that people used these styles to try and reach everyone as the article suggests. I thought it was always more of a "What will keep me engaged/focused."
incidentally, that's why most conferences and such gatherings are not so useful for learning new things--they're designed so that people talk at you, rather than involve you. the purpose is often to display the superior knowledge/ability of the speaker, for various commercial purposes (having been on both sides of this).
It is in how a person tells you they don't understand something. A visual person will say "I don't see that." An auditory person will say "I'm not hearing you" or "You need to say that again." A kinesthetic person would say "I don't get it" or "That doesn't feel right."
Interesting. And small hints.
Researchers found that there were three brianwave patterns that corresponded to your level of focus. For me, Visual stimuli kept me focused. Auditory stimuli practically put me to sleep. And Kinesthetic stimuli are transitional for me. In meetings where there is just discussion or words on a chart, I find myself fidgeting, and that helps me stay focused. So I am V-K-A. (The first letter for what keeps you focsed, the second letter for the transitional mode, and the third letter for what causes you to drift into la-la-land.) The research found that the six combinations of these three types of stimuli was equally distributed in the population.
The lesson for teachers and presenters is that you should provide all three stimuli in your presentation so that all people get what they need to stay focused.
Markova wrote a wonderful book called "How Your Child Is Smart". It was fantastic resource for bringing up our children and helping them stay focused in all of the ways they actually learned.