Maybe I'm biased towards FastMail, but I'm kinda glad they made it obvious it was an ad (small lead up as to why, then they hit you with a "use our product instead").

I wouldn't say it's worth linking on HN (except maybe to spark a conversation), but here we are.

Admittedly, actually using the phrase "____ is a ____ you can trust" is pretty tacky at this point.

It's fine to write that if you then explain why you can/should be trusted.