Yes, I agree most people don't care. But I won't be eating lab grown meat either.

I have the money, and when I consume things, I'd rather they be of good quality (i.e. certain organic foods that are locally produced). Personally I don't mind paying double, triple or even quadruple the price on something if I know it is of better quality and/or healthier.

Then again, I also don't eat meat every single day, while many people do. Probably great for the masses, but not for me.