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Re:Publishers Haven't Realized How Big a Deal GDPR Is by molf on Sunday April 08, 2018 @03:28PM (#16787835)
Any data you collect that you do not unambiguously need to provide the service would be an appeal for "legitimate interest" as a legal basis for collecting it. There are a number of things GDPR writes about it and of course you cannot be sure how this will play out in practice, but the main points are:

* it must be reasonable from the user's perspective

* there must be alternative; you cannot achieve the goal (your "legitimate interest") without it

* it must be balanced with the rights of the user, and not infringe on their freedom or fundamental rights

* if your "legitimate interest" is direct marketing, the user can always object, and you are required to actively inform the user of this right

See also [1]

[1] https://gdpr-info.eu/recitals/no-47/

Re:Publishers Haven't Realized How Big a Deal GDPR Is by pbhjpbhj on Sunday April 08, 2018 @07:18PM (#16789078)
I think you meant "no alternative" under the second bullet point.