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Re:Publishers Haven't Realized How Big a Deal GDPR Is by martin-adams on Sunday April 08, 2018 @03:25PM (#16787816)
A very good question which I don't know the answer. But what I do know is that since IP addresses are considered personal information, then you can tell the GA script to anonymise it.

https://support.google.com/analytics/answer/2763052?hl=en

Of course, that doesn't stop that IP address becoming aware to the GA servers, but they should stop it being used further down the line.

I suspect it's similar to using a CDN where the IP address again is passed to a third party.

Re:Publishers Haven't Realized How Big a Deal GDPR Is by molf on Sunday April 08, 2018 @03:48PM (#16787945)
This is true, but you also must engage in a GDPR contract with Google Analytics. I believe they have recently added this as a feature somewhere.