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A comment on Publishers Haven't Realized How Big a Deal GDPR Is. Parent comment

Re:Publishers Haven't Realized How Big a Deal GDPR Is by nopriorarrests on Sunday April 08, 2018 @03:17PM (#16787755)
It raises interesting question. What if some publisher, say, newspaper, can show highly targeted ads for $3 CPM, or generic ads for $1 CPM.

Can such publisher claim that collecting data is strictly necessary to provide the service? With threefold difference in ad revenue, that could be actually the case.

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Re:Publishers Haven't Realized How Big a Deal GDPR Is by molf on Sunday April 08, 2018 @03:24PM (#16787803)
Good question. This would be an appeal to "legitimate interest" as a legal basis for collecting personal data. GDPR explicitly states that if the legitimate interest is direct marketing, then the user may always object to such processing, and this right must be clearly indicated.

[1] https://gdpr-info.eu/art-21-gdpr/

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Re:Publishers Haven't Realized How Big a Deal GDPR Is by friendzis on Monday April 09, 2018 @06:13AM (#16791731)
IANAL, but most probably not. When thinking about "strictly necessary to provide the service", one should think in terms of technical feasibility, as in "can the service be technically provided without that data?" not in terms of profitability.
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Re:Publishers Haven't Realized How Big a Deal GDPR Is by x0x0 on Monday April 09, 2018 @12:03AM (#16790259)
I do wonder if you can charge a consent price and a non-consent price, or if that would be fundamentally equivalent to not providing the service?
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