Amazon as a whole is willing to try things that might fail[1]. Yes I work at Amazon, yes it sounds a bit cultish, so be it. When people aren't afraid of losing their jobs because of one product misstep it's a lot easier to deliver stuff quickly. Instead of getting bogged down in endless meetings debating hypotheticals you can ship an MVP and get real customer feedback about whether the decision was correct. Every company pays lip service to taking smart risks but few actually follow through on it.

[1] https://www.forbes.com/sites/ryanmac/2016/04/05/jeff-bezos-c...