Social mobility at the cost of honest expression of personal beliefs, though. Essentially, lack of personal freedom through rigorous self-censorship.

In that episode, Nosedive, the higher up you got, the more "fake" it got. The lower you got, the more "real". Culminating with the archteypical "likeable truck lady".

Loss of freedom, no matter if through oppression or through more insiduous means like reverse psychology, is a very heavy price to pay.