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Re:Instacart raises another $150M by aphextron on Thursday April 05, 2018 @10:20PM (#16770450)
>Wonder if you realize Amazon just rolled out exactly that for Whole Foods. Free 2-hour delivery for Prime members -- via Prime Now, not Amazon Fresh. Just launched in SF like a couple weeks ago. And it's a $35 minimum.

It's worth noting that Instacart has been doing this for years now, and has massive amounts of operational experience in this area which Amazon lacks. They also have lower or no minimums and a greater selection.

Re:Instacart raises another $150M by abalone on Friday April 06, 2018 @12:16AM (#16770833)
Instacart does not have better selection at WF, due to the inferior inventory system.

Amazon’s minimum is $35 for free 2hr delivery.

Not too worried about Amazon’s operational experience with deliveries.