You say that this the the wrong problem because you know what you are looking for. But think for a moment, there are lots of people who will put a name in the browser and obtain a lot of queries of people like them. So for people that are curious and like hearing rumours this is a nice tool.

Just an example:

What's new about sex?

Sex ....... (imagine the top suggestions)

What's new about my favourite singer?

What's new about my best enemy?

You .....................