Re:Suspect in YouTube Shooting Angry That Her Videos Had Bee...
by londons_explore on Wednesday April 04, 2018 @05:35PM
(#16759385)
In many cases, the advertiser doesn't have direct control over their ad placement.
You're thinking the marketing manager at Coke clicking buttons in an admin panel on youtube.
The reality is 3 layers of management inside Coke, 2 external advertising agencies, a brand management company, ad aggregators and 3rd party ad exchanges and resellers, video networks, then youtube.
When the boss at coke sees an ad next to dubious content, it's much easier for them to say "don't advertise on youtube" than "switch this special setting on youtube to avoid controversial channels".
Youtube is taking the "safe" approach by not allowing such advertising at all.
You're thinking the marketing manager at Coke clicking buttons in an admin panel on youtube.
The reality is 3 layers of management inside Coke, 2 external advertising agencies, a brand management company, ad aggregators and 3rd party ad exchanges and resellers, video networks, then youtube.
When the boss at coke sees an ad next to dubious content, it's much easier for them to say "don't advertise on youtube" than "switch this special setting on youtube to avoid controversial channels".
Youtube is taking the "safe" approach by not allowing such advertising at all.