There are some larger businesses that do right by their customers and employees, because the leadership has a strong sense ethics and of responsibility for the ethics of their whole company.

Can you give examples of such businesses, I'm genuinely curious.

IMO Apple doesn't data mine like other large tech companies. Especially since they shut down iAds.

That might be true now. What happens should Apple go bankrupt? Will those who buy the assets uphold the culture?

> Companies are relentlessly profit-optimizing entities This isn't some mysterious or predetermined force. Companies are just made of people.

> and they cannot forego the extra revenue stream. Yes. They CAN. And if the incentives were in the right place they would. For instance, Coke would probably sell more fizzy sugar water if it still used cocaine as an ingredient, but it doesn't, because it's illegal.

We need legal action on this. Reselling data needs explicit user permission with the user being able to decline. This would be very burdensome but it seems to be the only way.