Don't companies like Google and Facebook paint an altruistic picture of themselves which creates the expectation of "rights" from its users? You can't gob up all that juicy PR and political correctness then whack people with a reality hammer and expect them not to be surprised.

This was a terrible tragedy and as with all tragedies I fear it will cause parties to double down rather then be introspective of themselves and find a way to grow from it, be it monetization policies, gun rights, office security, etc.