Ah the old "Peterson is a con artist/fraud", aka "I automatically disagree with what he says because he's not a left-wing atheist" or some slight variation of that.

The more people are told to stay away from his work for such intellectually lazy reasons (such that he's inflammatory, offensive, etc, primarily pushed by journalistic hit pieces), the greater the odds of the uninitiated taking a look at his work and finding some value in it. Ironically, the dynamic somewhat resembles your overly religious parents on that damn devil's music.

Note: "finding value in his ideas" does not correspond to agreeing with everything he says. There are many valid critiques of Peterson. It also does not mean that you discard everything he says because you disagree. These strike me as symptoms of lazy ideologically driven thinking, most often political, and particularly speaks volumes of the left vs right divide in America.