If it's not possible without induced death then is the concern really the "death requirement" or whether it makes sense for consumers to gamble $10k+ that in a future you a) will not die suddenly, b) your brain will not have deteriorated significantly, c) you are fully capable of making a decision to die, d) the company is still around, and e) the science somehow works out to allow "brain uploading"?

Then yes I say there is absolutely nothing wrong with that. It's their money and their body.

Schopenhauer has the very best treatise on the morality/philosophy of each persons right to suicide: https://ebooks.adelaide.edu.au/s/schopenhauer/arthur/pessimi...