One thing which I have adored about Google is X labs ( now part of Alphabet.) very few people are like Larry,Sergey who have the audacity to diversify. They are highly scientific-minded, I see Google/Alphabet both as a tech co and a research , experimentation co. That's what differentiates them from others. Sure, when they fail their success% goes down, but the knowledge acquired by scientific community goes up as a lot of Googlers go on to start their own cos.