My office uses names of famous scientists and engineers for the conference rooms although not all of them are named. At one point, these rooms were listed in Outlook by the person's name instead of the room number. So you would have this massive list of names and have no idea if that room is the one on the next floor or on the other side of the country. They recently redid the conference room directory so now you when you sort alphabetically you can see state, building, floor, room number, then whatever cutesy name the room has.