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A comment on Yahoo Dropped the ball on Google Instant in 2005.

Re:Yahoo Dropped the ball on Google Instant in 2005 by damncabbage on Thursday September 09, 2010 @01:29AM (#1674477)
As an ex-Yahoo!, this is exactly the sort of thing that cheesed me off while I was still working there.

Best memory: not being allowed to use javascript-enhanced sliding panels for pagination, as the reduction in full page refreshes when navigating would have negatively impacted the Ad Impression stats.

(That and the quarterly lay-offs. Good motivational tool, that one.)

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Re:Yahoo Dropped the ball on Google Instant in 2005 by jyothi on Thursday September 09, 2010 @08:17AM (#1675080)
One of the smart things in Instant for google with instant is positively impacting the Ad Impressions. (page load still not necessary - but ads refresh with the search results)

I won't be surprised if the idea sparked more as an effort for 'How do we increase ad impressions? ' than search assistance for user.

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