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Re:Stock Markets Tumble Amid Worries Over Tech Firms and Tra... by denom on Monday April 02, 2018 @09:55PM (#16741275)
That’s right. The numbers I’ve seen have been 10 million for the Mercer’s initial investment. This is a pathetic amount of money to bankroll an operation with such large scale effects. Assuming the Mercer’s eventual expenditure reached 10 times that, $100 million is like building a library in a middling size city. It’s an incredible return on a pittance of an investment.
Re:Stock Markets Tumble Amid Worries Over Tech Firms and Tra... by downandout on Monday April 02, 2018 @11:55PM (#16741788)
This is a pathetic amount of money to bankroll an operation with such large scale effects

What effects though? The idea that CA’s strategies were effective has been disproven [1].

[1] http://www.businessinsider.com/cambridge-analytica-facebook-...

Re:Stock Markets Tumble Amid Worries Over Tech Firms and Tra... by shostack on Tuesday April 03, 2018 @11:06AM (#16745319)
I think the full amount of money and dark money involved in this will turn out to be staggering. Parscale bragged of spending $90m alone on FB ads. And that is just one highly visible piece of the puzzle.