Well, that certainly does say quite a bit about the mentality of Tesla buyers, who are willing to pay a few extra grand for something that not only does not exist, but may not even ever exist. And hell, they aren't even paying for any extra hardware.

But it sure does make Tesla look progressive alright. And upon a cursory, or even second reading, the option does certainly read like you're getting something. That's probably where those 40% come from. Basically, this is a behavior I would expect from some shady operation on Kickstarter, not from a major corporation...