My partner works in live theater. I go to a lot of theater.

After you pay basic building operating expenses, pay the actors, the stagehands, the directors, the marketers, the understudies, the overtime for when shit goes wrong, the orchestra, the software engineers building your motor software, the mechanics fixing the shop truck... You end up with razor-thin, to negative margins.

Performance art is not an industry where anyone but the outliers get fabulously rich.