The marketing and rental process is stuck in the early nineties.
Hertz actually owns its cars, at least at its Hertz-owned facilities. http://ir.hertz.com/2014-11-14-Hertz-Announces-New-U-S-Renta...
which one do you think is hertz in NYS?
HERTZ LOCAL EDITION CORP.
HERTZ LOCAL EDITION TRANSPORTING, INC.
HERTZ MANAGEMENT & EQUITIES CORP.
HERTZ MARKETING, INC.
HERTZ NY LLC
HERTZ REALTY INC.
HERTZ SYSTEM, INC.
HERTZ TECHNOLOGIES, INC.
HERTZ TECHNOLOGY (DELAWARE)
HERTZ TRANSPORTING, INC.
HERTZ USA INC
HERTZ VAN LINES INC.
HERTZ VEHICLE FINANCING LLC
HERTZ VEHICLES LLC
Same thing when you walk into a CVS. "CVS Elm Street, LLC" isn't meaningfully distinguishable from CVS/Caremark, the parent.
> Same thing when you walk into a CVS. "CVS Elm Street, LLC" isn't meaningfully distinguishable from CVS/Caremark, the parent.
Very very very different. What you are describing here is done for the tax purposes to segregate revenues subjected to different tax rules to guarantee that BlahTown which has one CVS in it and one CVS right outside of it cannot claim CVS needs to pay 1% on the sales done from a CVS outside of BlahTown.
Presumably, if the car owners can rent the cars for less than Hertz, and Hertz has the buying power and scale to buy and maintain thousands of cars for less money than you or I, these individual car owners are either eating costs due their own ignorance, or failing to do things like maintain them properly or follow the relevant law.