Right on. It's the same way a windows computer is often cheaper than the same computer without an OS. The seller doesn't get paid by McAfee, Microsoft Office, Norton, and so on for bundling their crapware and has to make up for that by charging more. All that crapware probably covers the license cost of Windows and then some.

You can bet Sony didn't put this app on the TV because they wanted to give consumers an improved experience for free out of the goodness of their hearts.