What you are saying here is: "I really wish the PR person who wrote this chose words that would cause readers to feel as though the company empathized more with the victim."

Ultimately companies don't have feelings, their employees do. PR statements and the words chosen (unless written by an individual like the CEO) don't somehow make a company into a person and don't reflect the feelings of their employees: they are a crafted tool to create a certain outcome by instilling thoughts in the mind of the reader and/or providing legal cover.