The simple answer to your question of why B2B startups devote resources to salespeople rather than having a clear (published) pricing strategy is that they don’t know how much their prospective good/service is worth and therefore need an interactive ”price discovery” process to occur. Once that process has occurred, however, they’re left with a dilemma: they sold the same thing to one client for $150k, to another one for $300k, and one got it bundled for free. How on earth can they keep a straight face when they go ahead and publish a single price that will at the very least infuriate two out of three of their early adopters? They’ve trapped themselves until they can offer something radically new and therefore decoupled from prior pricing. And by then the salesperson-centric paradigm may be so engrained into the firm’s behaviour that it is no longer possible to change.