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Re:How Cambridge Analytica’s Facebook targeting model really... by wu-ikkyu on Friday March 30, 2018 @06:16PM (#16720273)
>I don't know how effective it is, I'd like to learn more.

Here is an interesting Ted Talk which discusses an FB experiment that details how effective minor UI changes can be on voter turnout (13:40)

https://www.ted.com/talks/zeynep_tufekci_we_re_building_a_dy...

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