Re:How Cambridge Analytica’s Facebook targeting model really...
by downandout on Friday March 30, 2018 @06:09PM
(#16720217)
> I don't know how effective it is, I'd like to learn more. But I smell the possibility that these CA type firms are simply selling snakeoil to desperate political activists.
According to the article:
"The accuracy he claims suggests it works about as well as established voter-targeting methods based on demographics like race, age, and gender....the digital modeling Cambridge Analytica used was hardly the virtual crystal ball a few have claimed."
It's pretty clear that they were selling snakeoil. In fact, the use of CA wasn't particularly helpful to anyone [1]...hiring them was just a prerequisite for obtaining campaign contributions from the Mercer family, who had put up the money behind CA [2].
According to the article:
"The accuracy he claims suggests it works about as well as established voter-targeting methods based on demographics like race, age, and gender....the digital modeling Cambridge Analytica used was hardly the virtual crystal ball a few have claimed."
It's pretty clear that they were selling snakeoil. In fact, the use of CA wasn't particularly helpful to anyone [1]...hiring them was just a prerequisite for obtaining campaign contributions from the Mercer family, who had put up the money behind CA [2].
[1] http://www.businessinsider.com/cambridge-analytica-facebook-...
[2] https://twitter.com/kenvogel/status/975756418128187393