How Cambridge Analytica’s Facebook targeting model really worked

Re:How Cambridge Analytica’s Facebook targeting model really... by NoodleIncident on Friday March 30, 2018 @05:42PM (#16720025)

Shortly after the election, I read something saying that the actual ads were targeted soundbites at specific demographics likely to vote Democrat, run shortly before the election with the intention of suppressing voter turnout.

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Re:How Cambridge Analytica’s Facebook targeting model really... by r00fus on Friday March 30, 2018 @06:00PM (#16720144)

So negative advertising aimed the core constituency of the opposition's voters speaking to their deep seated concerns about their candidate.

I could imagine this working on Dem voters who are wavering on Hillary with leads like "she thinks the TPP is the gold standard" etc.

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