There's a ton of it. This should be beyond obvious. The purpose of Takeout is to let you retrieve all the data that you have uploaded to G. You can take this data and then, perhaps, move to a competitor or even good your search engine. None of this includes or precludes the sophisticated analytics and surveillance that G performs to enrich and value-add this data. That is proprietary secret sauce stuff.

This article is just dumb clickbait. It's too bad the conversation is now being driven by rank nonsense. G, Jolie Facebook, does not sell data or profiles of you to third parties. That is what people should be focused on as a first step, the buying and selling of data.