Facebook never gave me anything of value in exchange for constantly monitoring and profilingmy behavior online. in fact, as it became ubiquitous,it added a new chore for me: maintaining ever changing privacy options on a defensive profile on their network.

So it takes peoples time, attention, and details on top of behavioral monitoring.

In contrast, Google provides me with a very competent productivity suite, a superb photo-managing software navigation, maps, aggregate traffic data,and a host of tools to actually build a business and educate myself and others.

Plus i get enterprise class security for my account and -arguably- the best web email service.

The day theres a data breach or in this case a breach of trust, im more likely to view google in a better light and give them the benefit of the doubt. Facebook gets my contempt and scorn.