LinkedIn is not a competitor to Facebook. Why? Context. When you go on facebook you’re in a social state of mind. When you go on LinkedIn you’re in a formal / business state of mind. It’s a glorified resume and socially conservative af. That fact alone means that, even if LinkedIn has the same exact user base as facebook, we are not going to use LinkedIn like we do facebook.

Facebook profits off of our attention and engagement. Facebook’s real competition is who or whatever holds our attention. Whoever manages to make us give facebook less of our time. LinkedIn does not really have our attention like facebook does. We set up a profile and leave and maybe get on it when job hunting or when someone writes us a recommendation. There is no “LinkedIn addiction.” But you wanna know what website has been getting even more and more of our attention? Netflix lol. Netflix can take hours out of our day and during those hours we may be so absorbed in the show that we’re not really engaging with facebook. So yeah, Netflix is a bigger competitor to facebook than LinkedIn.