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Who Will Own The Living Room? Apple, Google, Sony or Microsoft?

http://www.techi.com/2010/09/who-will-own-the-living-room-apple-google-sony-or-microsoft/

Though recently it has been the smartphone market that has garnered the most attention in the tech world, the arrival of a revamped – if slightly disappointing – Apple TV is a reminder that the living room is the next big play for digital transformation.
( 2 comments | 3 points | on HN )
Re:Who Will Own The Living Room? Apple, Google, Sony or Micr... by blueben on Monday September 06, 2010 @08:34PM (#1667699)
Is there any evidence to suggest that "the hub" is anything but a unicorn that consumer products journalists write about and manufacturer product managers get tricked in to believing?
Re:Who Will Own The Living Room? Apple, Google, Sony or Micr... by Another1 on Monday September 06, 2010 @08:54PM (#1667723)
I think Apple should sell Apple TV bundle in a real TV under a reasonable price. It's function doesn't seem mainstream enough to be sold separately.

A real TV with some new unconventional features might make it though